The five designers:

Art Noveau

Alphonse Mucha style is characterized by the art noveau elements, tender colour and decorative elements. His posters were of young women with long hair and refined costumes. These female images became his trademark, he became famous in 1894 with his commission for a poster for the actress Sarah Bernard who at that time was a celebrity, and he designed all of her posters but also the costumes and decorations for her theatre as well. The designer has made many commissions for all kind of commercial print advertising. He produced many paintings, illustrations, advertisements and designs.

Public recognition:

1890 Alphonse had displayed 448 works on displays in Paris, between 1904-1921 Mucha taught art at academies in New York and Chicago.

Dieter Wanczura , Alphonse Mucha Biography 1860- 1939 [online], available at: http://www.artelino.com/articles/alphonse_mucha.asp, [accessed 02/01/2014]

Maximfilm 2008, Alphonse Mucha - Art Nouveau Visionary (Trailer) [Video], Available at:

http://www.youtube.com/watch?v=-8PgPvVQcSo, [accessed 02/01/2014]

De Stijl & Bauhaus

Piet Mondrain began his work represented form, favouring naturalistic and impressionistic landscapes, his style influenced by Picasso and Braque as it morphed into his signature non-representational form which termed as Neo-Plasticism. It was through this form that he became an important contributor to the De Stijl art Movement.

Constructivism:

El lissitzky was a Russian designer exhibition in the 20^th century; he used abstract shapes he referred to as “prouns” which helped him define his compositions. These shapes were developed in 3-dimension space and contained different perspectives, he continued his propaganda posters and buildings. He used shapes to create the sense of spaces as well as balance he also shows us to think outsides the box when we are creating; some other similarities include perfect shapes and imperfect shapes.

Brandomnembrose 2011, Brief summary of El Lissitzky Proun series [Online], available at: http://brandonambrose.wordpress.com/2011/02/21/brief-summary-of-el-lissitzky-proun-series/ [accessed 02/01/2014]

The New York style:

Paul Rand had influenced many designers another leading artist at the time was Saul Bass, Saul Bass created many title sequences, the new design started moving from New York and made itself to Los Angeles thanks to Saul Bass who in the 1950 opened a studio, Bass usually used a single image to dominate his designs, he was commissioned by Otto Preminger a film director to create graphic design for his films, for examples: logos, posters, advertising and animated film title sequences. He made the title sequence of “The man with the Golden Arm, Anatomy of a Murder and Psycho.

Moda 2013, Paul Rand: Defining design [online], available at:http://www.museumofdesign.org/2013/02/paul-rand-defining-design/ [accessed 02/01/2014]

Punk

Jamie Reid style techniques and characters: Photocopying, shocking colours, collage, use of lettering cut up or torn out of newspapers screen printed and recycled imagery, overprinting, cluttered pages, intentional mistakes, and unpredictable use of destructive and anti–capitalist slogans which created shocking often and offensive juxtaposed images. The birth of the Punk movement created both an evolution and revolution in the world of modern design.

Anon, Jamie Reid - Graphic Designer [Online], Available at: http://www.scottishschools.info/Websites/SchSecWhitehill/UserFiles/file/Higher%20Art%20Homework/Graphic%20designer%20Jamie%20Reid%20facts.pdf, [accessed 02/01/2014]