Corporate identity part 2

Further focusing on corporate identity, as mentioned in one of my previous post corporate identity developed in the 1950s, an increasing number of organisations started branding, big organisations benefited from the use of corporate identity, knowingly an individual would distinguish a popular brand, because of its logo, for instance computer brands one would tell if it is an “Apple” product by the logo that is found on all of apple’s devices.

Corporate identity started to be used universally in the 1960’s and 1970’s as it was recommended for all companies for them to have their identity. Popular brands keep on reinventing their visual image to make it fit into society.  Rebranding for instance is the process where the corporation is trying to present a new different image to the same target audience and hoping to attract other individuals to their market, it could involve minor or radical changes to the brands logo, brand name, and image, advertising and marketing strategies. This is normally done to reposition the brand to a better level of marketing or to just keep in times with society. A brand identity normally changes with the content it presents to increase its reputation.

Individuals might have mixed feelings about brands, popular brands for example are more trusted than a brand that might have just started out, people fall in love with brands, and develop strong loyalties to the company. There are plenty of individuals that buy most of the products of the brand they respect, for example: plenty of apple fans always want to upgrade their phones to the next generation because it’s a new apple product.

Anon 2011, Corporate ID [Online] , available at: http://www.designishistory.com/1960/corporate-id/, [accessed 28th of December 2013]

Anon 2011, Corporate identity + Branding, availble at: http://www.designhistory.org/Symbols_pages/Branding.html [accessed 28th of December 2013]