Paula Scher:
Paula Scher was one of the first ever
female pentagrams, Paula Scher has been influential in the world of graphic
design for four decades. She began her career in the 1970s, her diverse use of
typography is very inspirational, and her work is seen in a collection of
several museums. Her typography is clean, original, and bold. She specialised
in the following areas: Identity design, packaging design, publication design
and environmental graphics. The Polish
illustrator Stanislaw Zagorski, was the person who gave her the best advice
which was to illustrate with type, when she began to use this technique with
most of her work. She worked with plenty of clients like public theatre,
Bloomberg, city bank and many others. Scher has also worked in CBS and Atlantic
records.
She was inspired by various art and design
movements the Art Noveau, art deco, the Victoriana
typography and also she was
highly influenced by the designer Seymour Chwast who’s blending of image and
type has inspired plenty of students and young designers in the 1960s and
1970s. The style she had developed had received very good feedback and plenty
of people liked her designs. Her designs
give this feel of sense, they are playful, colourful, and her work gives of
this good mood and good aura.
Some
of Paula Scher’s posters for NY Public Theatre were extremely popular they had
unconventional and attractive typography compositions. She started when Pop art was still developing;
society started revolving on American design, fashion, music, fast-food, and
plenty of other characteristics. It became more international than the
international style.
Paula had no interest in Helvetica as a
type and tried experimenting with different type and created new typography. She
was not the best illustrator, however she knew how to create interesting
concepts with just typography.
Jamie Hewlett:
Jamie Hewlett is a pretty well-known
graphic designer for his comic designs and characters which play as a band. The
band is named Gorillaz and is very popular. He was also nominated as designer
of the year in 2006; he’s mostly known to be a cult comic artist and co-creator
of Gorillaz his virtual group Gorillaz in real entity in the international
music industry. He developed the characters in 1980 for a music and culture
magazine deadline, the popular strip had quickly been recognized and became the
focal point of the magazine introducing Hewlett to other creative projects in 2005 the second studio album Demon days was
released.
Hewlett took the visualisation and the personification
of the band into a new level he worked with collaborators like passion
pictures, which is where he upgraded from 2D projections to the 3D onstage
rendered animations for the MTV European Music Awards.
Jamie Hewlett works from his design company
Zombie Flesh Eaters, in West London. He has also recently designed
London-themed bottle of Absolut which is a limited edition and unique design by
Jamie Hewlett. His design is to take London’s style and fashion pioneers of
over the past 200 years. It features seven characters from different eras for
example the punk, the art noveau style guy the 60’s person and of others. He
also had his own franchise magazine entitled “Tank girl” which is about his
first ever character. He had a small dispute with the band artists; however he
still manages to amaze people with his originality and unique illustrations.
Reference:
The guardian, Jamie Hewlett, comic book
hero 2008 [online], available at: http://www.theguardian.com/artanddesign/gallery/2008/jul/18/jamie.hewlett
[accessed 14/01/2014]
Eliza Williams 2012, Jamie
Hewlett designs new Absolut London bottle [online], available at: http://www.creativereview.co.uk/cr-blog/2012/february/jamie-hewlett-designs-new-absolut-london-bottle
[accessed 14/01/2014]
Paulasherfan 2012, PAULA SHERN [Online], available
at: http://paulascherfan.tumblr.com/ [accessed
13/01/2014]
Paula Sher 2009, insights on making ideas
happen [Video online] available at: http://99u.com/videos/7213/paula-scher-do-what-youve-never-done-before
[accessed 13/01/2014]
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