Corporate Identity part 4

Milton Glaser is a very well-known graphic designer in the United States, he is very well known because of his prints and posters, his work has been featured in exhibits worldwide.  Glaser is also a renowned graphic and architecture designer with a body of work ranging from the iconic logo to complete graphic and decorative programs.  Glaser is an inspiring figure in design. Milton Glaser popularly known by his “I love NY T-shirt”

Milton Glaser also founded the New York magazine, Glaser was president and design director until 1977, and this magazine became an influence to other city magazines and imitations.

Another company is WBMG 1983 that included Glaser who was teamed with Walter Bernard; they have designed more than 50 magazines, newspapers and periodicals.

Milton Glaser, INC.

Milton Glaser established in 1974 the company surrounds a wide range of design techniques. In the printing area the studio produced identity programmes for corporate and interior designs, which included logos, brochures, signage and annual reports.

 In the interior design studio which produced products, exhibitions, interiors and exteriors of restaurants, shopping malls and plenty more.

Glaser is responsible for 300 posters for clients in areas of publishing, music, theatre, film and civic enterprises. Glaser’s graphic and architectural commissions include the logo, commissioned by the states of New York in 1976.

Pushpin studio

As mentioned in the first corporate identity post pushpin studio developed in 1954, Milton Glaser, Reynold Ruffins, Seymour Chwast and Edward sorel all founded Pushpin studios.  The pushpin studio was a very popular influence to graphic design

Started in 1954 in New York the design agency pushpin studio where well known for making successful things such as posters magazines and record sleeves, they reintroduce the illustration to be part of the design , reapplied past styles and forms to codified modernist graphic design the international style design which focused on mathematical grids, simplified geometric forms, vibrant contrasting colours, and free from propaganda and commercial advertising.

Chawst and Milton borrowed techniques from art deco, expressionism, pop art, surrealism, and comic art to transform their style to posters, packaging, editorial, magazines and book design. They used art and graphic from Renaissance paintings to comic books as sources of inspirations. Pushpin combined both art and design which is why it attracted many audiences. Pushpin represents a strong graphic personality and it is generally based on humour and surprises.

Despite its fame, Push pin studios never really appealed to corporate clients, push pin studio was more likely to be hired to be hired by pop managers and mass culture businesses.

Anon, Milton Glaser [online], available at: http://www.miltonglaser.com/milton/#0 [accessed 08^th January 2014] 

Steven Heller,Push-pin-studio [online] available at: http://prezi.com/vrutekdo1jz4/push-pin-studio/ [Accessed 08^th January 2014]