Conceptual Image

The conceptual Image

Conceptual images expressed messages of ideas and concepts. Designers could freely  do what they want, in their own techniques, and choice of medium to work with.   1950’s photography was very important to the Graphic designer because of all the technological improvements, photography had preoccupied many designers, thus a new way of illustrating things had to be developed for illustration to advance.

Push Pin Studios:

The initial idea started by a group of young designers from New York; Seymour Chwast , Milton Glaser, Reynolds Ruffins and Edward Sorel. Milton Glaser, Edward Sorel Reynolds Ruffins and Seymour Chwast founded the push pin studio.  Push pin studio is a graphic design and illustration studio formed in New York City. Sorel left Push Pin studio in 1956, Glaser and Chwast directed Push Pin, it became a guiding reference in the world of graphic design. Glaser eventually left push pin to continue his own designs. Chwast is the current owner of Pushpin Group, Inc.

Push Pin influenced generations of graphic designers; John Alcon Barry Zaid, and Paul Degen for example, they had also spent some time at Push Pin.

Edward Sorel:

Edward Sorel had left push pin studio to continue on his own work as a freelancer, his work is known for storytelling. He contributed some works to The Nation a new York Magazine and the Atlantic, his work could be frequently seen in Vanity Fair, plenty of his work revolves on New York city; New York city society.  Sorel is well-known for his wavy pen and ink style.

Milton Glaser:

Glaser designer covers with flat images and thin lines, many designers tried to copy his designs; however he always explored new techniques. He opened Milton Glaser inc. in 1974 and still continues to create interesting and astonishing works in many fields of design.

Milton Glaser Inc.

This was established in 1974  its work included a variety of design disciples, the studio develops identity programs for corporate and institutional marketing purposes- which includes logos, brochures, signage and more.

Glaser is responsible for more than 300 posters for clients in the areas of publishing.

Reynold Ruffins:

Reynold Ruffins became famous for designing and illustrating children books,   he also had his own design studio with Simms Taback. Ruffins commissions for a number of clients: IBM, AT&T, Coca-Cola CBS, and many more.  Teamed with Whoopie Goldeberg and Hebie Hancock, Ruffins brilliant illustrations had produced a video for children, he had illustrated over fifteen children’s books.

Seymour Chawst

His posters provided a variety of different styles; Chawst had renewed the perspectives of individual with his designs. He acknowledged many past designers’ techniques and styles which he adapted to his own work, he used elements of German woodcut and primitive art colouring in his illustrations.

Reference: 

Anon, Milton Glaser [online], available at: http://www.miltonglaser.com/milton/#0 [accessed 15th December 2013] 

Mauro 2011, The Conceptual Image [Blog] , available at :http://ahistoryofgraphicdesign.blogspot.com/2011/04/conceptual-image.html [accessed 15th December 2013]

Ali 2013, Poster Art [Blog] , available at: http://modernposterart.blogspot.com/2013/02/the-conceptual-image-in-poster-during.html [accessed 15th December 2013] 

Anon,Reynold Ruffins artwork [online], available at: http://reynoldruffins.com/about.html, [accessed 15th December 2013]