The conceptual Image
Conceptual images expressed messages of
ideas and concepts. Designers could freely do what they want, in their own techniques,
and choice of medium to work with. 1950’s
photography was very important to the Graphic designer because of all the technological
improvements, photography had preoccupied many designers, thus a new way of
illustrating things had to be developed for illustration to advance.
Push Pin Studios:
The initial idea started by a group of
young designers from New York; Seymour Chwast , Milton Glaser, Reynolds Ruffins
and Edward Sorel. Milton Glaser, Edward Sorel Reynolds Ruffins and Seymour
Chwast founded the push pin studio. Push
pin studio is a graphic design and illustration studio formed in New York City.
Sorel left Push Pin studio in 1956, Glaser and Chwast directed Push Pin, it
became a guiding reference in the world of graphic design. Glaser eventually
left push pin to continue his own designs. Chwast is the current owner of
Pushpin Group, Inc.
Push Pin influenced generations of graphic designers;
John Alcon Barry Zaid, and Paul Degen for example, they had also spent some
time at Push Pin.
Edward Sorel:
Edward Sorel had left push pin studio to
continue on his own work as a freelancer, his work is known for storytelling. He
contributed some works to The Nation a new York Magazine and the Atlantic, his
work could be frequently seen in Vanity Fair, plenty of his work revolves on
New York city; New York city society. Sorel is well-known for his wavy pen and ink
style.
Milton Glaser:
Glaser designer covers with flat images and
thin lines, many designers tried to copy his designs; however he always
explored new techniques. He opened Milton Glaser inc. in 1974 and still
continues to create interesting and astonishing works in many fields of design.
Milton Glaser Inc.
This was established in 1974 its work included a variety of design
disciples, the studio develops identity programs for corporate and
institutional marketing purposes- which includes logos, brochures, signage and
more.
Glaser is responsible for more than 300
posters for clients in the areas of publishing.
Reynold Ruffins:
Reynold Ruffins became famous for designing
and illustrating children books, he also had his own design studio with Simms
Taback. Ruffins commissions for a number of clients: IBM, AT&T, Coca-Cola
CBS, and many more. Teamed with Whoopie
Goldeberg and Hebie Hancock, Ruffins brilliant illustrations had produced a
video for children, he had illustrated over fifteen children’s books.
Seymour Chawst
His posters provided a variety of different
styles; Chawst had renewed the perspectives of individual with his designs. He acknowledged
many past designers’ techniques and styles which he adapted to his own work, he
used elements of German woodcut and primitive art colouring in his
illustrations.
Reference:
Anon, Milton Glaser [online], available at: http://www.miltonglaser.com/milton/#0 [accessed 15th December 2013]
Mauro 2011, The Conceptual Image [Blog] , available at :http://ahistoryofgraphicdesign.blogspot.com/2011/04/conceptual-image.html [accessed 15th December 2013]
Ali 2013, Poster Art [Blog] , available at: http://modernposterart.blogspot.com/2013/02/the-conceptual-image-in-poster-during.html [accessed 15th December 2013]
Anon,Reynold Ruffins artwork [online], available at: http://reynoldruffins.com/about.html, [accessed 15th December 2013]
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