Graphic Design summary and Jules Cheret

Introduction:

The term Graphic design started in 1922, Graphic design is anything that could communicate with the viewer, and it was widely used after world war two. Graphic design is everywhere, advertisements, billboards, magazines, logo’s brand names and plenty more.

Jules Cheret:

Early 19^th century, Jules Cheret, had developed a technique with 34 coloured printing, the posters could re-produced up to 8ft,  Jules Cheret a was a French painter and lithographer, he became a master of poster art. He is called the father of the modern poster.

1859 and 1866, he was trained in lithography in London. Returning to France, he was influenced by works of Jean-Honore Fragonard and other Rococo artists for example: Antoine Watteau. He created vivid poster ads for music halls, theatres like Eldorado, the Olympia, The follies and more.

After he was in such a huge demand providing advertisements for many things, perfumes, soaps, and other products. He became a major advertising force.

His posters display modest free-spirited women, they are joyous, elegant and lively.  His designs were innovative; he worked directly on stone, using spirited brush lines, crosshatch, soft water colour washes, and areas of flat colour to create a dynamic image. During 1870’s and 80’s his style evolved a simpler, more dynamic approach in which compositions were dominated by large central figures, hand lettered tittles, and simple backgrounds, and large areas of glowing colour and gestural textures.

Jules Cheret influenced other artists and designs, on the present day.

'Ball at the Moulin Rouge, Place Blanche', 1889

Jules Cheret job cigarette poster

Reference:

Anon, Jules Chéret, britannica.com/EBchecked/topic/109383/Jules-Cheret, visited 02/11/2013, http://www.britannica.com/EBchecked/topic/109383/Jules-Cheret

Anon, Jules Cheret Biography, jules-cheret.org/, created in 2002, visited 02/11/2013, http://www.jules-cheret.org/